Hi, I'm Emily

Europe’s leading Doberman specialist, providing expert training and guidance for owners across the globe.
With years of hands-on experience and a proven track record, I work with Dobermans of all ages and temperaments - from working dogs to loving family companions - to bring out their full potential.
My career began working with a wide variety of breeds, building the skills to understand and adapt to each dog as an individual. Over time, my focus turned exclusively to the Doberman - a breed I believe represents the perfect balance of intelligence, athleticism, and loyalty.
I have always believed that effective dog training isn’t about physical dominance or hierarchy - it’s about knowledge, timing, and a deep understanding of canine behaviour. In a traditionally male-dominated industry, I lead with calm authority and clear communication, proving that respect and results are earned through connection, not control. My approach is relationship-based and balanced, combining positive reinforcement with consistent guidance to create confident, balanced Dobermans.
Through an exclusive partnership with one of Europe’s most respected Doberman kennels - renowned for exceptional health, structure, and temperament - I also assist clients in selecting world-class Dobermans. My own dog, Ulix, is a product of this partnership and represents the standard I work towards in every case.
Whether guiding a puppy from selection, raising and training it, refining obedience, or addressing behavioural challenges, my goal is to deliver elite Dobermans that are confident, balanced, and exceptional companions.
  • This is a brand built on real-world experience, resilience, and a passion for doing things differently. I began my journey as a dog walker and trainer, working with a wide range of breeds before specialising in Dobermans. Those early days taught me the importance of adaptability, patience, and truly understanding the individual dog in front of me.
    I’ve always believed that dog training isn’t about “power”, it’s about knowledge, timing, and a deep understanding of dog psychology and behaviour. That belief continues to shape everything I do, from behaviour modification to puppy development.
  • As a woman in a traditionally male-dominated industry, I’m passionate about empowering other women in canine leadership. I’ve built this brand to show that confidence, clarity, and calm leadership can go further than force, and that dog training is just as much about self-growth as it is about the dog.
    My training style is relationship-based and balanced. I use positive reinforcement as the foundation, but I’m also honest about the realities of behaviour work, it’s not always sunshine and rainbows. Lasting results come from structure, commitment, and clear communication between dog and owner.
My work with Dobermans was taken to the next level when I partnered with a renowned European kennel, known for producing some of the finest functional Dobermans in the world. With over 25 years of experience, the breeder’s focus on health, temperament, and structure is unmatched, and it’s where I found my own personal Doberman, Ulix.
Ulix has become the face of my brand, the image of what a confident, well-bred, and well-trained Doberman should be. Through this exclusive partnership, I help clients around the world select the right puppy for their home and provide expert training to ensure each dog reaches its full potential.
Whether it’s raising a puppy from scratch or training a family companion, I’m proud to be known for delivering elite-quality European Dobermans with both presence and purpose.